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Outfit exceeds expectations

12 January 2022
Press Release

Record Breaking Results for The SMS Group

Interior Outfit and Marine Refurbishment exceeds all expectations.

The SMS Group, based within the Port of Southampton, is pleased to announce the busiest year in the company’s history. The company, traditionally a ship repairer, has invested in a team of industry professionals to establish, develop and deliver in the challenging interior outfit and marine refurbishment sector within the Cruise industry; and 2021 was THE defining year.

Dan Lockyer, who heads up the team comments: “2021 was our year. It’s the fourth year on this journey, and ironically the 22nd year that I’ve been in this industry. On the back of
the Covid hiatus, and the industry restarting, we’ve achieved some phenomenal

He goes on to say: “concurrent working, on multiple vessels, simultaneously, is now the norm. We’ve recruited new project management and estimating resource. We’ve worked globally. We’ve attracted new customers and supported old with their vessel reactivations. We’ve invested in new storage facilities, and we’ve expanded our supply chain – we’re halfway through our financial year and we will exceed all of our expectations”.

The company has completed Cruise refit projects across Europe (including navigating localised challenges in Cadiz), currently has a further three Superyacht projects ‘live’, and
four Cruise projects under contract and in the planning / pre-deployment stages. With a pipeline in excess of £5million Darren Smith, Head of Business Development comments: “by staying true to our core values of ‘turnkey project management’, ‘value engineering’ and the ‘life time value of customer relationships’ we’ve genuinely benefitted as the industry has restarted”.

He goes on to say: “2022 is going to be so exciting for both the industry and our business; we’re still recruiting – we’re looking for new people to fulfil new roles, we’ve a serious pipeline – much of which is under contract and we’re really going to push for continued growth in 2022. You’ll see a real step change in our business as we continue to support industry events such as Cruise Ship Interiors Expo in London and Miami, Seatrade Cruise Global in Miami, and Shippax in Stockholm. We’ll also aim to work closer with publications such as Cruise Industry News and Cruise & Ferry”.

Darren concludes by saying: “our wins, our efforts and endeavours all focus on the customer. We will maintain our focus on the individuals – it’s a very small industry and our success is definitely down to having the time and desire to personally interact and talk to the customer. It’s personal to us, and the mantra we’ve created of ‘trust in delivery and
pride in ownership’ runs through the entire team – we’re focused on the here and now; superior project management and clear communication”.

The SMS Group are recruiting and if you’d like to talk with the team please reach out to